Sorbet shower gel tube scrubs the competition

From left: RPC Astrapak CEO Robin Moore, Account Executive Belinda van Pletzen, and Clicks Group Packaging Technologist Quinton Jonathan.

From left: RPC Astrapak CEO Robin Moore, Account Executive Belinda van Pletzen, and Clicks Group Packaging Technologist Quinton Jonathan.

The gold medal-winning Sorbet Man 3-in-1 Shower Gel tube in the ultra-competitive Health, Beauty and Household category.

The gold medal-winning Sorbet Man 3-in-1 Shower Gel tube in the ultra-competitive Health, Beauty and Household category.

RPC Astrapak Consupaq and Clicks Group were awarded a gold medal at the 2017 IPSA Gold Pack Awards in the ultra-competitive Health, Beauty and Household category for outstanding tube packaging design for the Sorbet Man 3-in-1 Shower Gel range.

Considered the “Oscars” awards of the South African packaging industry, the Institute of Packaging South Africa (IPSA) acknowledges industry trendsetters, disrupters and innovators at their biennial premier packaging awards evening. Across the board – in glass, paper, metal and plastics – exceptional packaging design is recognised amongst the industry.

The winning recyclable Shower Gel range from Sorbet combines foiling, screen printing, a clear window and stunning product colour all in one tube, while the power of clean design and simple lines establishes brand identity and product differentiation. The vibrant product colour contrasts well with the black substrate, while the clear window leads the eye visually towards the cap.

Clicks Packaging Technologist Quinton Jonathan said: “Winning an award helps us gain recognition for the work the entire team has been doing. It not only shows off our expertise and our credibility but certifies our place in the industry especially as it was judged by industry leaders and experts in the field. It also helps us to stand out in the crowd especially if we are up against our competitors. The award creates great PR opportunities where we are able to market our business as it will be in the spotlight for all the right reasons.

“We are very fortunate to have dedicated suppliers who always go the extra mile and at the most competitive prices like RPC Astrapak Consupaq. They’ve come alongside us to make this project the success that it now is!”

RPC Astrapak Sales and Marketing Executive Greg Till said: “We are incredibly proud of RPC Astrapak Consupaq and Clicks Group’s achievement. The Gold Pack Awards is a highly competitive platform and there was stiff competition. Congratulations to all who were involved with this project, and also to our other medal winners and finalists.”

RPC Astrapak had six finalists at this year’s awards evening, which was held in Sandton on Wednesday 22 November, with five medals being awarded on the evening. In addition, RPC Astrapak CEO Robin Moore was nominated for Packaging SA’s esteemed Packaging Achiever award alongside three other influential nominees in the industry. It was Bill Marshall, National Secretary of IPSA, who walked away with the award.

RPC Astrapak Consupaq garnered another two medals with their customers Annique and Johnson & Johnson, winning joint-bronze for the Rooibos Milk & Honey Hand Cream Tube and the Baby Jelly range respectively in the Health, Beauty and Household category. The intricate artwork and distinctive six-colour flexographic print on Annique’s tube resulted in an appealing product for health-conscious consumers, while the redesigned Baby Jelly range sports a brand-new jar, cap and in-mould label in all sizes and variants, also improving filling line speeds and efficiencies.

Elvin’s rPET Beverage Bottles, developed and manufactured out of the RPC Astrapak Plastech site in East London, won the silver medal in the Sustainability category. This is the first complete range of rPET beverage bottles to be produced in significant commercial quantities for the local market, representing a sustainable, cost-effective replacement for virgin PET without compromising manufacturing efficiencies or bottle performance.

Receiving a bronze medal for the Organics 1-litre Post-Consumer Recycled Shampoo and Conditioner bottle in the Sustainability category. RPC Astrapak Plastop and Unilever’s move to 50% rHDPE recycled content is in line with Unilever’s Sustainable Living Plan, which encourages the use of recycled content that is diverted from landfill. The process provides an estimated saving of 90 tonnes of virgin material per annum.

Aromat was a finalist in the Sustainability category at the gala evening for their lightweight canister, a joint project between RPC Astrapak JJ Precision, Unilever and Spec Tool and Die. Unilever Foods’ best-selling spice brand has seen a massive 12% weight reduction and the new design saves approximately 26 tonnes of virgin polymer per annum – reducing cost while improving material distribution.

The event organisers announced that the IPSA Gold Pack Awards will take place again in 2018, marking the first time that the prestigious event will be held annually since their inception in 1973.

*story updated 6 December 2017

Mylene Paynter